Oh yeah, from their website:

Untouched World™ finds its whole philosophy summarised in a symbol representing a Maori Kite, the emblem of an ideal relationship between man and nature. It is the outcome of an art involving natural materials and human skills; it links the earth to the sky, and symbolises a soaring freedom of the spirit.

So it's based on that, but stylised into something that more resembles the Angel of the North. Clever.